Thinking about placing a support ad in Japan for your favorite artist's birthday but not sure whether to go with Cheering AD or Oshi-Ad? Both services let fans turn their love into real-world advertising. But they work very differently in cost, lead time, who can apply, and what kind of media they offer.

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Quick Answer (TL;DR)

• Cheering AD — best when planning 3+ months ahead and specifically wanting a physical poster at a JR East or Tokyo Metro station.
• Oshi-Ad — best when working with a shorter timeline, applying as an individual, want digital signage, or need a lower minimum budget.

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Service Comparison Table

Feature	Cheering AD	Oshi-Ad
Operator	jeki (JR East Marketing & Communications)	Curio Inc.
Main media	Station posters (physical print)	Digital signage, outdoor vision, ad trucks
Minimum cost	~¥34,000 (ad fee only; design/print extra ~¥37,900+)	From ~¥30,000 (all-in pricing)
Lead time	2–3 months minimum	As short as 1 week
Individual application	Not permitted (group required)	Full support for individual applications
Crowdfunding	Available via Crafan	Available with 10% platform fee
Office permission support	Cheering AD contacts agency	Guideline check support

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About Cheering AD

Cheering AD is operated by jeki, a subsidiary of JR East. It is the largest and most established fan support advertising platform in Japan, with deep integration into the JR East station network and partnerships with Tokyo Metro and other rail operators.

Strengths: Station posters carry significant cultural weight in Japan's fan advertising scene. Cheering AD has strong name recognition and the legitimacy of a major railway operator.

Constraints: Cheering AD requires that transportation advertisements be placed in the name of a fan group, not an individual. The lead time is the other major constraint — apply at least two months before posting date, three months if office permission is needed.

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About Oshi-Ad

Oshi-Ad (app.oshi-ad.com) is operated by Curio Inc. and launched in February 2026. It positions itself around the needs that established fan advertising services do not fully serve: individual fans, tight timelines, and digital-first media.

Oshi-Ad allows individuals to apply directly — no fan group registration, no minimum member count, no SNS account requirement. The lead time for digital signage can be as short as one week. The minimum entry point starts from approximately ¥30,000. Crowdfunding from ¥500 per person, platform fee 10%.

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When to Choose Cheering AD

• Planning 2–3 months or more in advance
• A physical station poster is specifically what you want
• You already have a registered fan group
• You want international locations (Cheering AD has partnerships in South Korea, New York, Hong Kong)

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When to Choose Oshi-Ad

• Your timeline is short (2–4 weeks away)
• You are applying as an individual
• Your budget is closer to ¥30,000
• You prefer digital signage over print posters
• You want crowdfunding with a low 10% platform fee
• You want ad truck or live venue media

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Real Cost Simulation: HYBE Artist Birthday in Tokyo

Scenario A: solo fan, 3-week notice, budget ~¥50,000

Cheering AD: not feasible (requires 2–3 months minimum). Not eligible (individual; no group). Oshi-Ad: feasible (digital signage in ~1 week). Eligible (individual application accepted). From ~¥30,000.

Scenario B: organized fan club, 3-month notice, budget ~¥100,000

Both services are technically available. Choice comes down to media preference: physical station poster (Cheering AD) vs digital signage / outdoor vision / ad truck (Oshi-Ad).

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What Is Oshi-Ad?

Oshi-Ad (app.oshi-ad.com) is operated by Curio Inc. — a fan advertising platform that lets individuals place support ads for artists, idols, athletes, and creators starting from approximately ¥30,000.

• Individual applications accepted
• From ~¥30,000 for digital signage
• Lead time as short as 1 week
• Crowdfunding from ¥500/person
• Platform fee: 10% (industry-lowest)
• Office guideline check support

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FAQ

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